For the first time since Apple launched the AirTag in 2021, consumers can pick up a single unit for just $17.99 — a 38% drop from its original $29 price. Amazon and Best Buy dropped the price on November 17, 2025, shattering the previous record low of $18 set just seven days earlier. The 4-pack isn’t far behind, sliding to $64.99, which brings the per-unit cost down to $16.25 — the cheapest it’s ever been. This isn’t just a seasonal sale. It’s a market shift.
Why This Deal Is Unprecedented
Apple’s AirTag has always been a premium accessory. Even during Black Friday 2024, the best deal on a four-pack was £84 in the UK — about $106 at the time. In 2023, Amazon’s lowest price was $23.99 for a single unit. Now? The same device is under $18. MacRumors senior tech reporter John Schmidt called it "an unprecedented low price," while David Pierce of AppleInsider noted it’s "the best price recorded since launch." The numbers don’t lie: this is the first time the AirTag has dipped below $18 in the U.S. market.
And it’s not just Amazon and Best Buy. Walmart matched the $64.99 price for the 4-pack, per Megan Graham of Engadget. Even more surprising? The single AirTag is now $18 — a penny above the previous record, but still a historic low. For comparison, Apple’s official MSRP hasn’t budged since 2021.
What’s Driving the Price Drop?
Apple hasn’t announced a new model, nor has it cut production costs publicly. So why the plunge? Analysts point to two factors: holiday inventory clearance and the growing competition from Tile and Samsung SmartTag. Retailers know people are shopping early this year. With inflation still fresh in memory, shoppers are hunting for deals that feel like steals. And AirTags — small, useful, and universally compatible — fit that bill perfectly.
Plus, there’s the affiliate factor. AppleInsider and MacRumors both disclose they earn commissions on sales through their links. That means these outlets have a vested interest in pushing the deal — and retailers are happy to oblige. The bigger the buzz, the more units move.
UK Deals Offer Even More Value
Across the Atlantic, Laptops Direct, based in Leeds, England, is selling the 4-pack for £79 — a £40 discount off the UK MSRP of £119. That’s roughly $100 for four units, making it even more compelling than the U.S. deal when converted. Meanwhile, Back Market is offering refurbished AirTags for £24 each — a £15 savings over new. For budget-conscious buyers, this is a smarter play than buying new.
Sarah Miller, senior tech critic at The Independent, put it bluntly: "Buying the four-pack is still the better value — but if you only need one, refurbished is the way to go." She also highlighted the tech: "The ultra-wideband chip lets you pinpoint your bag in a crowded airport using AR arrows on your phone. It’s not magic — but it feels like it."
What You Need to Know Before Buying
Here’s the catch: AirTags don’t come with a way to attach them. You can’t clip one to your keys or leash it to your dog without buying a separate case, ring, or strap. Megan Graham of Engadget warned shoppers: "You’ll need to add an accessory." That means the real cost might creep up if you don’t already own one.
Still, the math works. Even if you spend $10 on a keyring, you’re still paying under $28 total for a device that can help you find lost luggage, wallets, or backpacks. And with Black Friday 2025the United States falling on November 28, these prices are expected to hold through Cyber Monday on November 30.
Who Benefits the Most?
Travelers. Parents. College students. Anyone who’s ever lost a bag at the airport, forgotten their keys in a coffee shop, or watched their pet wander off. The AirTag doesn’t replace GPS trackers — but it’s cheaper, more reliable, and works with every iPhone and iPad. For gift-givers, it’s the perfect stocking stuffer: small, practical, and now shockingly affordable.
Apple hasn’t released a new version since 2021, and rumors of an AirTag 2 have been quiet. That means retailers are clearing old stock — and consumers are winning. If you’ve been waiting for the right moment to buy, this is it.
Frequently Asked Questions
Is the $17.99 price for the AirTag 1-Pack a one-day deal?
Not necessarily. While Black Friday deals often vanish quickly, Amazon and Best Buy have kept the $17.99 price active for over a week since November 17, 2025, and historical patterns suggest it’ll hold through Cyber Monday on November 30. Stock may run low, so buyers shouldn’t wait until the last minute.
Can I use AirTags with Android phones?
Yes — but with limits. Android users can detect AirTags via the Find My network and see alerts if one is traveling with them (to prevent stalking), but they can’t set up, customize, or locate AirTags themselves. Full functionality requires an iPhone, iPad, or Mac.
Why is the 4-pack cheaper per unit than the single one?
Retailers use bundle pricing to encourage bulk purchases. Even though the 4-pack is $64.99 ($16.25 each), the single AirTag is $17.99 — making the bundle a better deal. It’s a classic retail tactic: get you to buy more by making the per-unit cost feel like a steal.
Are refurbished AirTags from Back Market reliable?
Yes. Back Market sells certified refurbished units with a 12-month warranty, and Apple’s AirTags have no moving parts or batteries that degrade quickly. The £24 price for a refurbished unit in the UK is essentially a $30 savings over buying new — making it a smart choice if you don’t need the box and accessories.
What’s the battery life on an AirTag?
Apple rates the AirTag battery at about one year. When it dies, you replace the CR2032 coin cell — a $5 part you can buy anywhere. No charging needed. That longevity is part of why they’ve become so popular: low maintenance, high utility.
Will Apple release a new AirTag soon?
Unlikely in the near term. Apple hasn’t updated the AirTag since 2021, and no credible leaks suggest a redesign is imminent. Retailers are clearing existing inventory, which explains the aggressive pricing. If a new model arrives, it’ll probably be late 2026 or later.